Harder Concepts Debuts Signature Beers

Company founders and brothers Brian Harder and Jerry Elliot partner with Noble Rey Brewing Co. to produce two exclusive craft beers.

The Colony, TX & After years of owning and operating five popular North Dallas pubs, brothers Brian Harder and Jerry Elliot are finally coming out with their own signature, in-house beers and celebrating the two new brews' debut with a pub crawl and concert on Saturday, July 23.

Brewed at Dallas-based craft brewery Noble Rey Brewing Co., Brian and Jerry's beers will be on tap at each Harder Concepts location, starting with Saintsbury Tavern in The Colony.

€œWe are big fans of Noble Rey's beers, so it was kind of a no-brainer to do it with them,€ said Jerry. €œWe basically went to them and described our €˜ideal beers,' and they totally nailed it.€ Jerry's beer, called Sir Elliot, is a pale ale, while Brian's is a lager named Harder 1. €œSierra Nevada Pale Ale is one of my all-time favorite beers, so I asked if they could make a something similar, and I love the result.€ Sir Elliot is notable for its floral hop profile and weighs in with a 5% alcohol-by-volume. As for Brian's beer, he was interested in a craft lager. €œI wanted something that's very drinkable, more of a session beer.€ Hard 1 has a smooth taste with a slightly malty finish and an ABV of 4.7%. €œIf you enjoy light beers, you're gonna love Harder 1, because it's easy to drink, but it still has plenty of flavor.€

The beers each have their own signature tap handles, as well; Sir Elliot references Jerry's reputation as a jokester with a cartoonified portrait of him, while Harder 1's tap handle is a guitar, in a nod to Brian's €œside job€ as a musician. €œI got into the bar business because I just wasn't quite able to make a living playing guitar, but I still love music and play as often as I can,€ he said. In fact, Saturday's celebratory pub crawl culminates with a performance at Saintsbury Tavern by Brian's band, '80s cover band Awesome Sauce, in which he plays lead guitar. 

The pub crawl starts and ends at Saintsbury Tavern in The Colony at 6p and makes stops at each Harder Concepts location; the concert starts at 10p. Tickets for the Pub Crawl include a seat on the Pub Crawl bus and promotional swag for the beers (shirts, limited edition Noble Rey pint glasses, and koozies), available for only $20. Space on the bus is limited, and tickets are available at Saintsbury Tavern.